Why social media? Giovanni talks about tradtional PR and creating buzz and then goes beyond this in to the relating SEO to social media. Social media is about engaging and (gasp) talking to people online which might lead to actual real world interactions with people. Gio uses his own company, Viewzi, as the case study. He shows a video of Viewzi Girl, who has gone viral on youtube and developed a big following.
@giovanni on twitter, along with @springnet came out of the “no follow” zone a few days ago. For some reason twitter blocked these users and others for no apparent reason and then they suddenly, inexplicably got reinstated. The twitter twilight zone < play appropriate twilight zone theme music here> works in strange ways.
